In Depth on Measure Allows Auto Insurance Companies to Base Their Prices in Part on a Driver’s History of Insurance Coverage
Pros & Cons - In Depth
Proposition 17 is an initiative sponsored by Mercury Insurance that seeks to change state insurance law.
Proposition 103 of 1988
In 1988, the climate surrounding auto insurance was similar to the climate surrounding health insurance today. There were complaints about skyrocketing premiums and the practice of basing premiums on where drivers lived, rather than on their driving records. In November 1988, Proposition 103 prevailed over three competing initiative measures on auto insurance. Proposition 103 rewrote the insurance code, specifying the factors that can be used to determine auto insurance rates, authorizing good driver discounts, and changing the office of Insurance Commissioner from appointive to elective, among other changes.
Mercury’s Attempts to Change the Law
This is not the first time that Mercury Insurance, sponsor of Proposition 17, has attempted to amend the provisions of Proposition 103. In 2003, Mercury sponsored legislation (SB 841) that made the same change to law as Proposition 17 proposes. The 2003 law was passed by the legislature, but was taken to court by consumer activists. The courts ended up throwing out the 2003 law on the grounds that the legislature cannot pass an amendment to Proposition 103 that does not further its purposes. (See Foundation for Taxpayer and Consumer Rights v. Garamendi 132 Cal.App.4th 1354.) Consequently, the changes in the law that Mercury has been seeking can be instituted only if approved by a vote of the people.
Mercury is the third largest auto insurer in California by market share, and is alone among the state’s major auto insurers in attempting to make this change in the law. According to an article in the LA Business Journal, Mercury is known in the industry for its aggressive discounting, and believes that, if Proposition 17 passes, it can take customers away from its competitors by offering the discounts authorized by this measure.
Department of Insurance Report
The Legislative Analyst requested a report from the Department of Insurance regarding the possible impact of Proposition 17 on insurance rates. The Department responded that every auto insurer “must have an approved rate plan that establishes its average premium” and that, to maintain the average premium, every discount must be balanced by a corresponding surcharge. (This statement is the basis of one of the opponents’ main arguments that is disputed by proponents.)
The Department’s report went on to state that insurance rating is extremely complicated; the precise impact of this measure on insurance rates cannot be predicted; and that the insurer could file a new rate plan or a new class plan that would change the amount of the average premium.
Is There such a Thing as a “Continuous Coverage” Discount?
The correct term under the law is “loyalty persistency” discount. Insurance companies provide this discount to their long-term customers as an incentive not to switch to another company, and because it’s in the insurers’ best interests to retain these customers.
Legal Challenge to Arguments and Ballot Title & Summary
Proponents filed a lawsuit asking the court to delete “false and misleading information” in the opponents’ arguments, and to change the wording of the ballot title & summary, which states that Proposition 17 “will allow insurance companies to increase the cost of insurance to drivers who do not have a history of continuous coverage.” The primary argument that proponents attempted to delete was that “Proposition 17 will result in a surcharge for California drivers.” The court refused to order a change either in this argument or in the ballot title & summary, but did order minor changes in two other arguments.
- Prop 17 allows drivers to save money by continuing to receive "continuous coverage” discounts when they change insurance companies.
- Prop 17 will benefit consumers by increasing competition.
- Prop 17 will not change our strong consumer protection laws.
- Prop 17 will result in new insurance surcharges for millions of drivers.
- Prop 17 means drivers will have to pay a penalty to restart coverage following a lapse.
- Prop 17 changes our laws to favor Mercury Insurance, the initiative's sponsor.
Californians for Fair Auto Insurance Rates • www.yesProp17.org • 916.325.0056
Mercury Insurance, the sponsor of this initiative, and has given nearly $5.3 million to the campaign to qualify and pass Prop 17. Another $64,000 in contributions are mostly from insurance agents or agencies, ranging from about $100 to $2,700 each. (from Cal-Access postings as of 4/13/2010)
Supporters of Prop 17 include: (Signers of official arguments are in bold.)
• Mercury Insurance Group
• Consumers Coalition of California - organization run from the Austin, TX home of its president
• Consumers First - Sacramento campaign consulting group
• California Chamber of Commerce
• Small Business Action Committee
• California Hispanic Chambers of Commerce
• California Mexican-American Chamber of Commerce
• California Black Chamber of Commerce
• California Senior Advocates League, American GI Forum of California
• California Taxpayer Protection Committee
• Bicker, Castillo & Fairbanks - Sacramento public affairs firm
• League of United Latin American Citizens
• American Association of Business Persons with Disabilities
• Small Business Action Committee
• American Agents Alliance – organization of auto agents in California & Arizona
Campaign for Consumer Rights • www.StopProp17.org • 310.392.0522
Prop 17’s chief opponent is Consumer Watchdog (formerly known as the Foundation for Taxpayer and Consumer Rights), a Santa Monica-based consumer activist organization. That organization’s advocacy and campaign affiliate, Campaign for Consumer Rights, has put $190,000 toward defeating Prop 17. In addition, a few individuals have made donations of $100 to $250. (from Cal-Access postings as of 4/13/2010)
Opponents of Prop 17 include: (Signers of offical arguments are in bold.)
• Consumers Union - publishers of Consumer Reports magazine
• Consumer Federation of America
• California Federation of Teachers
• California Nurses Association
• California Alliance for Retired Americans
• USAA (United Services Automobile Association) - insures military members and families
• Harvey Rosenfield – Founder of Consumer Watchdog, author of Proposition 103
• Jon Soltz – Chair of VoteVets.org, a liberal veterans-interest PAC
• John Garamendi – former California Insurance Commissioner
• John Van de Kamp – former California Attorney General
• Greenlining Institute – policy organization that seeks to empower the disadvantaged
- “Continuous Coverage Discount Initiative Impact on Rates,” Department of Insurance report.
- Voter Information Guide: November 8, 1988 Download Nov 1988 (very large PDF) & see Prop 103.
Prop 103 of 1988 is an initiative that rewrote state insurance law. - Foundation for Taxpayer and Consumer Rights v. Garamendi, 132 Cal App 4th 1354, decided September 27, 2005. This court opinion struck down a 2003 law passed by the legislature, saying voter approval was needed. Proposition 17 is seeking voter approval for a similar change in law.
- News and Opinion:
- “Auto Insurer Revs Measure’s Motor,” LA Business Journal, March 8, 2010.
- “Prop 17: Mercury Insurance Hacks Try To Mislead Democrats,” Richard Holober (Consumer Federation of California), California Progress Report, March 23, 2010.
- “Mercury Insurance Group May Face Fines for Overcharging,” Carol J. Williams, Los Angeles Times, April 13, 2010

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